Young, healthy-looking skin contains an abundance of (HA) that locks in moisture. As we get older our bodies produce less and less HA. The drop starts at around 18-20 years and after 40 years HA decreases more rapidly. Aging robs us of this innate ability to hold in moisture. Skin starts to sag, lose its elasticity and fine lines and wrinkles appear.
The acid is known as the key to the fountain of youth because it helps to keep skin smooth and "plump" through the ability to retain and hold moisture which is the secret to youthful, healthy, vibrant skin.
It holds up to 1,000 times its weight in water.
Hyaluronic acid attracts and binds water within the cells of the skin and tissue underneath, literally acting like a sponge to retain a supple, firm skin tone and youthful appearance.